Rootiful is a private, ad-free social network for thoughtful people seeking meaningful conversation and genuine connection. Rooted in shared values and compassion for people, animals, and the planet, the platform brings members together across groups focused on climate action, sustainability, vegan living, animal welfare, fair labor, sustainable home, and mindfulness.

Nicole Robertson joined Rootiful as Co-Founder and CEO in 2025, partnering with the founders of Vegan Street, pioneering voices in vegan culture and media with decades of community-building experience. Nicole led the strategic expansion of Rootiful from a vegan-focused platform into a broader destination for conscious living, while keeping vegan and cruelty-free values at its core. She leads business strategy, technology, brand, and go-to-market, working alongside her co-founders to build the community partnerships and outreach driving the platform’s growth.

Rootiful is currently seeding its founding community in preparation for official launch. A curated marketplace for conscious living is coming next.

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