Hi, I’m Nicole
I help founders and leadership teams turn complex ideas into clear positioning, stronger stories, and market momentum.
I’m a brand, marketing, and communications leader with more than 20 years of experience launching brands, defining new categories, and growing companies across technology, sustainability, consumer products, and beauty.
I work at the intersection of strategy and storytelling, helping companies clarify what they do, why it matters, and how to communicate it to the people who matter most. My work spans brand positioning, strategic communications, digital strategy, thought leadership, go-to-market storytelling, media relations, and stakeholder communications.
Today, I serve as Fractional Head of Marketing + Communications for PiiQ, an AI-native platform for financial advisors and regulated firms. Recent fractional leadership roles include Fractional CEO of Rootiful and Fractional Head of Marketing + Communications for Baritti.
Previously, I founded Swap Society, a national circular fashion platform featured in Fast Company, Fortune, WWD, NBC, and other national media. I also served as Vice President of Marketing + Communications for NASDAQ-listed bioplastics pioneer Cereplast and developed and launched Beautyfix by Dermstore.
PiiQ
Head of Marketing + Communications
Lead positioning, marketing, communications, and go-to-market strategy for an AI-native platform helping financial advisory firms use AI securely.
Rootiful
Fractional CEO
Led strategy, positioning, brand development, partnerships, and early go-to-market planning for a community platform focused on conscious living.
Swap Society
Founder + CEO
One of the most recognized names in circular fashion — a clothing swap platform built on proprietary alt-currency SwapCoin™, keeping wearable garments out of landfill.
Cereplast
VP, Marketing + Communications
Led brand and communications for a NASDAQ-listed bioplastics pioneer — generating 1.6B media impressions and creating the Make Your Mark global design campaign.
Beautyfix by Dermstore
Brand Director
Hired to launch a members-only beauty subscription club — conceiving the expert advisory panel model and building a program featured on the Today Show, WWD, and SELF.
Fred Segal Beauty
Director of Retail + Operations
Led retail, operations, brand partnerships, and customer experience for the iconic Los Angeles beauty destination, working across prestige beauty, emerging brands, and high-touch client service.