BRANDING
Branding that builds trust, visibility, and growth. From startups to NASDAQ-listed companies, I’ve led rebrands, launched new ventures, and created campaigns where strategy meets design.
SWAP SOCIETY
Founded and built a national ReCommerce platform, creating the brand identity and proprietary valuation system (SwapCoin™). Positioned Swap Society as a leader in sustainable fashion, featured in Fast Company, The Spruce, and WWD.
CEREPLAST
Rebranded a NASDAQ-listed bioplastics company during a period of rapid growth. Led a full website redesign (before/after shown) and launched a global communications platform in five languages, securing 1.6B media impressions with coverage in CNN, Bloomberg, and The Wall Street Journal.
BEAUTYFIX BY DERMSTORE
Launched and scaled a subscription beauty brand under Dermstore. Built its identity and customer experience from the ground up, driving national visibility and subscriber growth through PR, influencer, and digital campaigns.
BEAUTY CHANGES LIVES
Refreshed the brand and digital presence of a national nonprofit empowering beauty professionals. Directed a full website redesign (before/after shown) and social media strategy to expand reach, engagement, and community visibility.
