CAMPAIGNS

Campaigns that spark awareness and deliver results. From corporate initiatives to consumer partnerships, I’ve led campaigns that build visibility, credibility, and measurable impact.

CEREPLAST “MAKE YOUR MARK”

Conceptualized and led a global campaign to introduce the first universal symbol for bioplastics. The contest generated 2,100 design submissions, 5.5M public votes, and 511M media impressions, culminating in a zero-waste event at Herman Miller’s LEED Platinum showroom. The initiative brought together industry leaders, policymakers, and designers, elevating Cereplast’s visibility as a pioneer in sustainable innovation.

SWAP SOCIETY X OXICLEAN “CLOSET REFRESH”

As Founder of Swap Society, I partnered with OxiClean™ to showcase secondhand fashion as a mainstream movement. The campaign combined celebrity stylist Maeve Reilly, national PR, social media activations, and product sampling — generating 700M+ PR impressions and bringing Swap Society’s sustainable fashion mission to a national audience.